Thursday, June 16, 2011

"The addictive qualities of gambling can be understood from both a behavioral and neurological perspective. Gambling is a form of 'operant conditioning learning' in which a voluntary action becomes linked with a specific outcome.  The random reinforcement provided by gambling is actually the strongest form of conditioning, well ahead of a consistent reward. When a payoff is not expected every time the conditioned behavior is much more resistant to erasure than when a payoff is always expected. Losses or no-returns are still consistent with the action-reward relationship." more

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