Monday, June 20, 2011

Americans' growing love affair with wireless devices can be seen in numbers from a recent Nielsen Company survey of households that own at least one mobile connected device (smartphones, tablets, e-readers, netbooks, portable media players, and so on). Smartphone owners have about four other "mobile connected devices" in their households, Nielsen found, and tablet and e-reader owners have about five...He likens checking e-mail, texting, or reading news online, to playing a slot machine. "One out of every 100 times you are going to see something you like or find interesting or important, and because you cannot predict when that one photo or e-mail or news story is going to come through, that's a variable reinforcement schedule and it's the most resistant to extinction." more

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