Wednesday, July 20, 2011

Choice, Reinforcement, and the Illusion of Control

In conducting their experiment, Leotti and Delgado used a simple task in which participants were presented with different cues – the choice and no choice cues. The choice cue represented an opportunity for choice, where participants could pick two options, and the no choice cue represented a condition where the computer would choose for them. In both the choice and no-choice conditions, participants had the opportunity to win money, though the outcomes were not actually contingent on their responses. Nonetheless, participants tended to perceive control over the outcomes when they were given the opportunity to exercise choice. more

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