Wednesday, August 24, 2011

Toy Psychology

Using virtual points and badges to shape our behavior may not be as effective as some have hoped. The intuitive idea is simple and appealing. Games are engaging, so making anything more gamelike should make it more engaging too. The scientific justification seems equally straightforward. Game mechanics invoke reinforcement learning; like B. F. Skinner's rats, we are repeatedly rewarded to produce the desired behavior. more

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