Tuesday, September 27, 2011

First U.S. "Food Dudes" Program Results In More than 40 Percent Increase in Fruit And Vegetable Consumption Among Elementary Students

The Food Dudes program was developed by psychologists at Bangor University in Wales in order to encourage children to eat more fruit and vegetables both in school and at home. Food Dudes is comprised of a three-step system of using role models, repeated tastings and rewards to help elementary students appreciate the benefits of healthy eating...[W]e saw about a 40 percent increase in fruit consumption and a 55 percent increase in vegetable consumption among the students in the school, many of whom weren't eating these foods with any regularity before," said Greg Madden, associate professor in USU's department of psychology. more ... more

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