Friday, September 23, 2011

"Game Transfer Phenomena" And Classical Conditioning

His team had been carrying out another video game study when they discovered that many of their 42 interviewees were talking about a similar experience. Often, after playing a game for a long time, they would momentarily transfer elements of the game content, or the interface, into their real-lives, usually harmlessly..."Most of the experiences were neutral and often quite positive. We distinguished between what we call automatic GTP, which are almost like reflexes or classically conditioned responses, and those where players deliberately take elements out of the game and work them into their day-to-day routines." more

1 comment:

Matt Normand said...

Probably a good bit of operant conditioning at play, too, of course.