Tuesday, October 25, 2011

Change Hurts: Influencing Our Energy Behavior Is Messy Business

Jon Bird is a master of getting people to change their ways...Last spring, Bird and his colleagues enlisted a group of 17 households on Tidy Street in Brighton, a seaside town south of London, who agreed to record their electricity use over time. To make their progress (or lack thereof) plainly visible, he enlisted artists from the nearby Goldsmiths College to stencil a giant graph down the street. A red line down the center of the graph indicated the city's average electricity usage. The Tidy Street residents' use was charted with a yellow line and stars, so residents could see how they stacked up to the rest of town. more

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