Wednesday, October 26, 2011
Iconic Sound Bites: A Pavlovian Response?
When done right, nothing is more instantly recognizable and associable as a catchy sound bite. Once upon a time, instantly recognizable jingles were the backbone of the advertising industry. Today, audio clips are a little more pervasive, considering our seeming dependence on electronic devices...One may feel a sound bite is just that, a quick piece of noise, but the above list should prove that a lot of meaning can be held within, and conveyed by, a short piece of well-composed sound. From insights into a certain time period, to creating a Pavlovian effect of instant joy or anticipation, recognizable pieces of noise are more important than the short amount of time it takes to listen to them would make them seem, and the tech industry understands that as much as — if not better than — anyone else. more