Tuesday, November 15, 2011

The Psychology of Poker Machines

The core of pokie [poker machine] technology is reinforcement, utilising the principles of both operant and classical conditioning. Operant conditioning relies on the provision of random rewards to induce continued activity, on the basis that excitement is generated by the unpredictability of the size and timing of such rewards. Classical conditioning in a sense complements this by marking out the rewards with lights and sounds, which in time become associated with the provision of the reward. In other words, the pokie is a machine to program humans to particular types of behaviour. more

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