Monday, December 26, 2011

Heroes Of The Taj Hotel: Why They Risked Their Lives

When a Mumbai hotel was besieged by terrorists in 2008, something extraordinary happened: Workers didn't flee. They stayed behind to help save guests at the risk of their own lives. What could possibly explain it? A new study attempts to answer that question..."It perhaps has something to do with the kinds of people that they recruit to become employees at the Taj, and then the manner that they train them and reward them," he says...This system — of immediately rewarding desired behavior — will likely sound familiar to people interested in psychology. It's by-the-book conditioning, the same kind of conditioning used by B.F. Skinner to train his pigeons. more

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