Friday, December 23, 2011

Spirit's Ben Baldanza compared to B.F. Skinner

In an interview, Baldanza told IdeaWorks: "The fees we charge do two things. They are not only there to drive revenue. Another absolutely strategically important aspect is to create economic incentives for customers to behave in ways that lower our costs," the report states. That's the basic behavior modification principal IdeaWorks talks about. If you bring aboard a bag for the overhead compartment, you have to pay extra. If you don't pay for it when you book the ticket, you pay even more. more

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