Monday, January 23, 2012

The Food Dudes: Boxing Clever in School Lunches

The Food Dudes nationwide healthy food campaign for primary schools is run by Bord Bia and funded by the Department of Agriculture, Food and the Marine. Some 300,000 pupils (about 62 per cent of primary school children) have participated in the voluntary programme so far and 10 million portions of fruit and vegetables have been distributed in schools. Over a 16-day period, the children are shown DVDs of the Food Dudes, four characters who use superpowers they get from eating healthy foods to fight the Junk Punks. They are then given a small reward if they taste a portion of fruit and vegetables. The theory is that repeated tastings, peer modelling and a reward system will encourage children to eat healthily. more

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