Wednesday, March 21, 2012

Using Virtual Worlds to "Soft Control" People’s Movements in the Real One

“Take the Lincoln Memorial, for example,” said Fabian Bustamante, associate professor of electrical engineering and computer science at the McCormick School of Engineering. “Flickr has thousands of photos of the front of the Lincoln Memorial. But who takes a picture of the back? Very few people.” This has led researchers to ask the questions: How can we get mobile users to break out of their patterns, visit less frequented areas, and collect the data we need? Researchers can’t force mobile users to behave in a certain way, but researchers at Northwestern University have found that they may be able to nudge them in the right direction by using incentives that are already part of their regular mobile routine. more

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