Monday, April 02, 2012

Behavior Modification: The Mobile Edition

Rightly or wrongly, Americans have a reflex reaction to behavioral theory because it always seems to start by diminishing one of the hallmarks of our cultural identity: free will. You just aren’t going to get very far here tossing that term around. For online advertising, that realization came a bit late in the game, after the Federal Trade Commission pretty much stamped much of the field "OBA" (for online behavioral advertising). Now all the industry can do is peddle back with euphemisms like “Interest-based advertising.” Yeah, like that's going to work. more

No comments: