Thursday, April 05, 2012

Stanford Study to Try Cash and Social Game to Relieve Rush Hour Traffic

Cash prizes for getting to campus late or leaving early? Even Stanford University's hard-working employees and students may be tempted to participate in a new study. Most drivers with a university parking permit can now enroll in Capri (Congestion and Parking Relief Incentives), a program that seeks to reduce rush-hour traffic in the area. The crux of the study is motivating people more efficiently by offering a chance at a larger reward rather than a sure-fire small one. more

No comments: