Friday, April 20, 2012

Why Everyone Hates IT People

Business books and gurus extol the value of innovation and spread the message that only companies who quickly change with the times have a hope of survival. The message to employees is “if you contribute innovative ideas, good things will happen to you and your tribe.” These messages constitute the cue or stimulus phase of a reinforcement loop. Originally studied by B.F. Skinner over 60 years ago, reinforcement remains a powerful basis by which we learn how to behave. In a successful reinforcement loop, the cue is followed by an action, which then brings a reward. Unfortunately, in most companies, when employees generate good ideas, no reward comes, projects lag, and innovation stalls. more

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