Thursday, May 03, 2012

Insert Dog Poop, Get Free Wi-Fi

Putting up signs that politely ask dog owners to clean up their pet’s excrement is often ineffective, judging by the amount of poop that litters certain dog-heavy areas. Instead of threatening to slap a fine on people, maybe it makes more sense to use positive reinforcement. DDB Mexico recently put on a campaign for Terra, a Mexican Internet company, that gives dog owners the opportunity to trade in their bags of poop for free Wi-Fi. The more poop people throw in the receptacle (measured in weight), the longer the free Wi-Fi lasts for the park and nearby area. more

1 comment:

jadu said...

this is right and needfull and very helpfull. I really need to know this.I wish you post this type of things many many times. I have a dog food site all news about any dog food news about there likes, cost, activity are here. that link is http://www.petfood.com/