Thursday, May 31, 2012

Reducing CO2 Emission: There’s an App For That

There is a new app in town from eco-rewards company Recyclebank, and it promises to reward users for opting to walk or bike instead of hopping in their car. The process is simple: Every time you walk or bike you will receive 5 Recyclebank points at the end of each journey, which can be used to receive discounts on a variety of products. What’s more, users can receive more points for choosing routes with lower carbon emissions...But can attaching rewards actually help change a habit? According to previous psychology studies, yes it can! Rewards, according to behaviorist psychology, reinforce behavior, and reinforced behavior is repeated. more

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