Thursday, June 14, 2012

B.F. Skinner: Why Today’s Businesses Need to Take a New Look

Anyone interested in self-improvement should read “The Perfected Self” by David H. Freedman in the current issue of The Atlantic. While the article details the successful weight management activities of the author’s brother, it goes into some detail about the science behind those weight loss programs that have proved to be the most successful over many years. It turns out that the science is based on the pioneering research of the much misunderstood and frequently maligned Harvard professor B.F. Skinner. Many of Skinner’s critics whom I have encountered in the past, to include college professors, have never read his work. Of course, that does not stop them from repeating and embellishing rumors about the man and his family. more

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