Monday, June 25, 2012

Don't Fine Drivers For Speeding - Pay Them To Obey Limits

Behavioral psychology tells us that there are two ways to modify human or animal behavior. Negative reinforcement, as the name implies, generally involves something unpleasant in reaction to an undesired behavior. Positive reinforcement involves some sort of reward for acting as desired. Generally speaking, positive reinforcement usually produces quicker (and more consistent) results than negative reinforcement, yet the threat of negative reinforcement governs our behavior every time we get behind the wheel. Exceeding the speed limit is a behavior undesired by authorities; get caught, and your negative reinforcement comes in the form of a speeding ticket, possibly accompanied by a significant increase in the cost of your automobile insurance. more

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