Wednesday, July 25, 2012

The Nocebo Effect

Most of us already know about the placebo effect...An opposite tendency‚ and one that has been largely overlooked by the research community‚ is the nocebo effect. Put simply, it is the phenomenon in which inert substances or mere suggestions of substances actually bring about negative effects in a patient or research participant. For some, being informed of a pill or procedure’s potential side effects is enough to bring on real-life symptoms. Like the placebo effect, it is still poorly understood and thought to be brought about by a combination of Pavlovian conditioning and a reaction to expectations. more

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