Tuesday, August 21, 2012

Rat in a Cage: Why You Love "Steam" Sales


You have a gigantic library of Steam games you buy in sales then never play. Why would you spend money on something you don’t use? Julie Horup searches for answers. In the 1950s, American psychologist BF Skinner coined the term ‘Operant Conditioning’. His theory attempted to explain how we learn through behaviour, and how we repeat actions if they’ve positive consequences, or how we refrain from doing something if it repeatedly turns out to have a negative effect...Operant conditioning still stands as one of the most renowned behavioural theories; and it can help explain why we spend a lot of money during Steam’s sales even though we’ll probably never play most of the games we buy. more

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