Wednesday, September 26, 2012

Nudge or Think: What Works Best For Society?

If approached in the right way, citizens are willing to change their behaviour and do more to help themselves and others, according to research funded by the Economic and Social Research Council (ESRC). The project, carried out jointly at the universities of Manchester and Southampton, experimented with different intervention techniques which encourage citizen participation and explored people’s motivations for community involvement. The researchers focused on comparing the effectiveness of 'nudge' techniques, where people are offered incentives to change their behaviour, and 'think' techniques, which takes a planned approach where people are given information, the opportunity to discuss and debate a subject, and then opportunity to act. Overall, they found that while the nudge interventions yielded better results, these were not always sustained in the long term. more

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