June 25, 2015I will no longer be updating this website. The traffic on this site is low and the response effort to maintain it is too high. I will instead be focusing on the Facebook page and Twitter account for CDBS, both of which generate much more activity than the website. If you are a fan of CDBS, please don't leave! Simply follow me on Facebook or Twitter...
Friday, November 16, 2012
Cinemark Tries Positive Reinforcement Approach By Rewarding Non-Texters
As the old saying goes, you catch more flies with honey than with vinegar. So while some movie exhibitors have responded to annoying cell phone use in theaters by deploying theater ninjas or simply kicking out rude patrons altogether, Cinemark is taking a different tack with a bit of positive reinforcement. The national theater chain has just unveiled a new iPhone and Android app called CineMode, which tracks whether a cell phone is used during a film. Smartphone owners who refrain from playing with their glowy screens are then rewarded with digital coupons. more