Friday, November 16, 2012

Cinemark Tries Positive Reinforcement Approach By Rewarding Non-Texters

As the old saying goes, you catch more flies with honey than with vinegar. So while some movie exhibitors have responded to annoying cell phone use in theaters by deploying theater ninjas or simply kicking out rude patrons altogether, Cinemark is taking a different tack with a bit of positive reinforcement. The national theater chain has just unveiled a new iPhone and Android app called CineMode, which tracks whether a cell phone is used during a film. Smartphone owners who refrain from playing with their glowy screens are then rewarded with digital coupons. more

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