Friday, January 25, 2013

Changing Behavior: You're Doing It Wrong

Shifting to sustainability will involve more than changing laws. Inevitably, it will involve changing behavior: the way people get around, where they live, what they eat, and so on. I was semi-obsessed with this topic for a while...and I still think it gets far too little attention from climate wonks and activists. At it happens, Stanford University has a whole Persuasive Tech Lab devoted to the subject of behavior change (and the ways technology changes behavior). The team there has put together a short, sweet slideshow on the “Top 10 Mistakes in Behavior Change.” No matter what your job or purpose, on some level I bet it involves trying to get people to change their behavior. So almost everyone can learn from this. more

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