June 25, 2015I will no longer be updating this website. The traffic on this site is low and the response effort to maintain it is too high. I will instead be focusing on the Facebook page and Twitter account for CDBS, both of which generate much more activity than the website. If you are a fan of CDBS, please don't leave! Simply follow me on Facebook or Twitter...
Friday, February 22, 2013
The Game Changer: Gaming in Healthcare
[G]aming can affect health, from improving lifestyle habits and behaviour modification, to self-management, through to motivating and supporting physical activity. In 2009, Rich Hilleman, chief creative officer of Electronic Arts, said: "I would like to be in a business where my game is prescribed by doctors – like Bayer Aspirin was to my dad after his stroke."...Game mechanics have been a successful teaching aid for many years, from flight-training simulations to a three-dimensional anatomy programmes. Gaming strategies are increasingly relevant to the way in which brands can influence consumer behaviour across health education, physical therapy, disease management, rehab, training and nutrition. more