Friday, February 22, 2013

The Game Changer: Gaming in Healthcare

[G]aming can affect health, from improving lifestyle habits and behaviour modification, to self-management, through to motivating and supporting physical activity. Games are also increasingly used to train healthcare professionals in methods for diagnosis, medical procedures, patient monitoring, as well as for responding to epidemics and natural disasters. In 2009, Rich Hilleman, chief creative officer of Electronic Arts, said: "I would like to be in a business where my game is prescribed by doctors – like Bayer Aspirin was to my dad after his stroke."...Game mechanics have been a successful teaching aid for many years, from flight-training simulations to a three-dimensional anatomy programmes. Gaming strategies are increasingly relevant to the way in which brands can influence consumer behaviour across health education, physical therapy, disease management, rehab, training and nutrition. more

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