Monday, June 10, 2013

Skinner Marketing: We're the Rats, and Facebook Likes Are the Reward

One of the most popular announcements at Google's recent developers conference was the new version of Google Maps, which has a lot of spiffy new bells and whistles, to be sure. But there's an ominous side note here: The new Google Maps for mobile devices allows marketers to offer products and deals based on the consumer's physical location. We're entering the age of Skinnerian Marketing. Future applications making use of big data, location, maps, tracking of a browser's interests, and data streams coming from mobile and wearable devices, promise to usher in the era of unprecedented power in the hands of marketers, who are no longer merely appealing to our innate desires, but programming our behaviors. And the new Google Maps is just the start. Google, Facebook, Twitter, retailers, and thousands of application developers are now positioned to keep users engaged on Web sites and program behaviors. That is, to operant condition them. more

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