Tuesday, August 13, 2013

Online "Likes" Herd Others to Similar Views

Positive opinions are more influential than negative ones, at least on the Internet. If an article is “liked” on a website such as Facebook or Reddit, new readers are more likely to approve of it, according to a study published in the journal Science. While the positive reactions create a “herding” effect, the authors said, negative views don’t appear to affect people the same way. Using an undisclosed news-aggregation website, the scientists tinkered with the favorability ratings of certain comments on the site. The comments that got a positive boost from the researchers subsequently took off in popularity, receiving a 25 percent higher rating on average from other users. more

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