Tuesday, December 17, 2013

Water Fountain Uses Positive Reinforcement to Decrease Bottle Waste

When you consider the fact that much of the Middle East is one big desert, it’s unsurprising that water conservation is high on the list of priorities for most countries in the region. One possible solution is a water fountain that aims to conserve more water and reduce the amount of plastic used in its distribution. Created by an Israeli startup called Woosh Water, it’s a high-tech, networked solution that also relies on positive reinforcement. Anyone is allowed to use the water fountain, but the real social impact becomes clear once you become part of the network. Users who sign up online receive a small keychain sensor to login when they refill their bottle, which tracks how much water has been consumed, along with how many plastic bottles have been kept out of the waste stream by using a reusable bottle. more

No comments: