Wednesday, March 05, 2014

California Utility’s Clever New Way to Conserve Water: Behavior Modification

As California’s drought continues to take a toll on the state, the L.A. Times reports on a fascinating new strategy being undertaken to get people to conserve water: comparing their water usage to their neighbors’. It’s known as “behavioral water efficiency,” and the pilot program, which involves report cards that are individually tailored to each household, is being rolled out by the East Bay Municipal Utility District, which serves 1.3 million customers in the San Francisco Bay area....The statements include a household’s water use, how it compares with similar homes in the area and a grade of sorts: “Great,” “Good,” or “Take Action,” accompanied by a water drop wearing a smiley, neutral or worried expression. more

No comments: