Wednesday, March 12, 2014

Spotting Neuro-Fiction: A Guide to Dissecting Overblown Neuroscience Headlines

“Neuroscience is turning up more and more in marketing,” says [Molly] Crockett. “Do you want to sell it? Put a brain on it.” Crockett stresses that neuroscience is advancing quickly and leading to some truly amazing discoveries. “I am more excited than most people for the potential of neuroscience to treat mental illness and even maybe make us better and smarter,” says Crockett. “But we’re not there yet … We have to be careful that we don’t let overblown claims detract the resources and attention away from the real science that’s playing a much longer game.” more

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