Thursday, March 06, 2014

Technology May Turn You Into A Bigger Tipper

You're probably used to rounding up the total on your taxi ride or dropping a buck in a jar at the coffee shop. Now, new high-tech ways to pay nudge you to tip more generously and more often. Molly Moon Neitzel has seen this firsthand at her Seattle shop, Molly Moon Homemade Ice Cream. Last year, she installed a type of iPad-based cash register made by Square at one of her six shops. When customers pay with a credit card for their scoops, the cashier flips the iPad around so they can swipe their cards. Before they can sign their names, they're presented with a screen that suggests tip amounts. The options at Molly Moon are $1, $2, $3 or no tip. You physically have to hit "no tip" — and feel like a jerk — if you want to be stingy. The system is smart. If you buy only one cone, it will give you whole dollar tip suggestions. However, if you buy scoops for, say, an entire little league team, Square suggests percentage tips. This might sound insignificant, but Neitzel says her staff noticed they were quickly making up to 50 percent more in tips. more

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