Wednesday, October 15, 2014

Cigna Health Matters: A Comprehensive System to Improve and Sustain Your Health

“Cigna Health Matters integrates the latest insights and practices of the sociology of engagement, motivation and rewarding behavior change with the latest in health tools and technology,” says Eric Herbek, Cigna Vice President, Product Development, Consumer Health Engagement. “By combining clinical insights, health coaches, digital tools, measurement and reward engines, we have our customers’ backs to help them get on the right path, and stay on it, for better health for themselves and their families.” Cigna Health Matters starts with a gamified health assessment – or health survey -- that customers engage with as they enroll in their health plan. By gamifying this process, completion rates have soared: for a typical health assessment completion rates are in the 30 percent range**, Cigna's gamified version delivers completion rates of 90 percent ... To begin, customers take a survey to discover what apps and devices may best support them on their unique health journey. Recommended goals and challenges are available to complete by using the apps and devices. Customers can track their progress across all apps used, through a convenient dashboard. And they can even earn rewards for certain activities and achievements. “This link is crucial as during the past several years, we’ve learned the importance of connecting health improvement to tangible, immediate, recognition and incentives,” notes Herbek. more

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