Wednesday, November 26, 2014

Addicted to Our Devices

If you drive to the store for a loaf of bread and forget your phone, do you feel adrift? Do you worry that if you don’t check your computer every 15 minutes, you’ll miss the news that Martians just landed in Petaluma? Welcome to my world. And let me introduce you to Pulitzer Prize winning reporter Matt Richtel. Here’s what Richtel said last week on the public radio program, “Here and Now”: “It goes all the way back to B.F. Skinner’s studies with rats. There are rats in cages that would press a lever to get food, but they would never know which press of the lever would bring food, so they would press the lever all the time. … We (humans) never know which press on our devices is going to bring the good email, the good text, the good information. So we become conditioned to press it all the time.” more

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