Thursday, May 14, 2015

Smokers More Likely To Quit If Their Own Cash Is On The Line

A new study finds that employer-based programs to help people stop smoking would work better if they tapped into highly motivating feelings — such as the fear of losing money ... The researchers compared a few approaches. Some people simply got cash for quitting. Others were offered a carrot-and-stick approach. They'd get a similar financial reward if they quit, but they'd also lose $150 of their own money if they started smoking again. "People are much more afraid of losing $5 than they are motivated to earn $5," Halpern says. "And so people's actions go with their psychology" ... "The deposit programs were twice as effective as rewards, and five times more effective than providing free smoking cessation aids like nicotine replacement therapy," Halpern says. more

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